Promotional Terms & Conditions

Dune London Stores (England and Wales) ‘20%PROMO’ - Promotion

The '20%PROMO’ offer applies to all full priced items in Dune London standalone stores in England and Wales
This offer does not apply to Dune London Outlet stores, stores outside of the UK, or in any concession stores, such as John Lewis
The discount will apply at the checkout once the promotional code has been shown or quoted to a Dune London store employee
Promotion start date: 22/04/21
Promotion expected end date: Midnight 25/04/21
Dune London reserves the right to update or cancel this offer at any time without notice.

Water Bottle GWP (Selected Stores) Friday 16th

The Promoter: The Dune Group, trading as Dune London, 9 Hatton Road, London, NW8 8PL.

The Promotion: The below Dune London solus stores will offer customers that spend £85 or over in-store a complimentary Dune London water bottle with their Dune London purchase from Friday 16th – Sunday 18thApril 2021, while stocks last.

Participating Stores include:

  • 135 Brent Cross
  • 257 Marble Arch
  • 162 Oxford St East
  • 213 Meadowhall
  • 251 Trafford
  • 110 Lakeside
  • 122 Bluewater
  • 240 Birmingham
  • 153 White City
  • 154 Guildford
  • 191 York
  • 192 Cheshire Oaks
  • 200 Ashford
  • 197 Gunwharf
  • 198 Springfield
  • 199 Bridgend
  • 208 Cannock

Each of the above stores will be allocated 200 bottles (with exception of 257 Marble Arch, 162 Oxford St East and 154 Guildford allocation is 100 bottles) This offer is valid only while stocks last. Should the allocation of bottles run out on the first day of promotion Friday 16th April, the promotion will therefore end. This will vary in each of the store locations.

Eligibility: The Promotion is open to customers that spend £85 or over on Friday 16th, Saturday 17th and Sunday 18th April 2021 /or while stocks last.

Promotional period: 16/04/21-17/04/21-18/04/21

By participating in this Promotion, Participants agree to be bound by these Terms and Conditions. Any goods brought in the specified store on the specified dates can only be offered a full refund on the discounted rate in which it was purchases. This does not affect your statutory rights.

Prizes (water bottles) are nonrefundable, resalable or exchangeable for any monetary value. Data Protection: Participants’ personal details will at all times be kept confidential and in accordance with Dune London Data Privacy Policy.  


a. The Promoter reserves the right to withdraw or amend this Promotion and these Terms and Conditions in the event of any unforeseen circumstances outside of its reasonable control or if it considers necessary to do so in the Promoter’s absolute discretion.
b. In the event of any dispute the Promoter’s decision is final.
c. These Terms and Conditions and the Promotion shall be governed by and construed in accordance with the laws of England and any disputes shall be subject to the exclusive jurisdiction of the English Courts.

Lockstock Instagram Competition

1. Eligibility: This promotion is open to legal residents of the UK and R.O.I. over the age of 18. Employees of Dune London, Instagram and each of their respective parent, subsidiary, related and affiliated entities, suppliers, as well as the immediate family (spouse, parents, siblings and children) and household members of all parties are not eligible. Participation constitutes entrant’s full and unconditional agreement to these Official Contest Rules (the “Official Rules”) and Dune London’s decisions, which are final and binding in all matters related to the Competition. Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: Dune Group Limited (“Dune London”).
3. Timing: Competition begins at 5pm GMT on Friday 19th March and ends at 12pm GMT on Wednesday 24th March (the “Competition Period”).
4. How to Enter The Competition: During the Competition period, enter by first visiting Dune London on  Instagram and follow the account. Users must then answer the question as directed under Dune London’s competition photo posted on the Dune London Instagram page, telling us which colour sandal they would like to win. Each participant may make a maximum of one (1) entry during the Competition Period. Multiple entries are not permitted. Any attempt by any entrant to make more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s entries and that entrant may be disqualified at Dune London’s sole discretion. All entries must be received by Dune London during the Competition period or they will be void.
5. Judging Criteria: Each entrant selected as a potential winner must comply with all terms and conditions set forth in these Official Rules and winning is contingent upon fulfilling all such requirements.Three winners will be chosen at random to win one pair of Locstock sandals of their choosing each, subject to availability. These determinations are final and binding with respect to all matters relating to the Competition. No information regarding entries or judging will be disclosed to any third party not involved in the conduct of the Competition.
6. Winner Notification: Potential winners will be notified by an Instagram direct message once the competition has closed. Return of prize notification as undeliverable may result in disqualification and alternate determination. If any potential winner is found to be ineligible or if any potential winner does not comply with the Official Rules, then the potential winner may also be disqualified, and an alternate potential prize winner will be determined. If a potential winner has not responded within three (3) days after the first attempt to contact such potential winner, an alternate entrant will be selected in his or her place from all entries received.
7. Prizes: 3 x pairs of Dune London Lockstock sandals (one pair per winner). Prize award is subject to verification of eligibility and compliance with these Official Rules. By entering this Competition and accepting a prize, the winner agrees to maintain his/her behaviour in accordance with all applicable laws and generally accepted social practices in connection with participation in any contest- or prize-related activity. The winner is strictly prohibited from selling, auctioning, trading or otherwise transferring any part of the prize, except in sponsor’s sole discretion. All prizes are non-transferable and no substitution will be made except as provided herein at the sponsor’s sole discretion. Dune London shall not be liable for any failure to enter the competition or failure of communications with the winner due to any technical issues.
8. Privacy: Should you become the winner of the competition, we will ask for your personal details such as full name, postal address, telephone number and email address. This personal data will be used for the purposes of contacting you to facilitate in sending you your prize. Your personal details will not be used for any other purposes (marketing etc.) and your correspondence with Dune London will be retained for 1 month after the correspondence has closed before being deleted.

By entering, you release Instagram from all responsibility and liability for this competition. Instagram in no way sponsors, endorses or administers, not is it associated with, this competition. Any information that you provide is provided to Dune London and not to Instagram. The competition is governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England. 

Up To 30% Off Selected Styles - Promotion

1. The 'Up To 30% Off Selected Styles Promotion’ applies to the products within these categories: Women's Boots Promotion and Men's Boots Promotion.
2. Prices shown already includes the discount – no promotional code necessary.
3. Promotion start date:14/03/21.
4. Promotion expected end date: 05/04/21.
5. Dune London reserves the right to update or cancel this offer at any time without notice.

At Least 20% Off Boots - Promotion

1. The 'At Least 20% off Boots Promotion’ applies to the products within these categories: Women's Boots Promotion and Men's Boots Promotion.
2. Prices shown already includes the discount – no promotional code necessary.
3. Promotion start date:12/02/21.
4. Promotion end date: 09/03/21.
5. Dune London reserves the right to update or cancel this offer at any time without notice.

20% off Birthday Code

1. Customers must be subscribed to our emails at least six days before their birthday to avail of the discount.
2. Discount applies to both full price and discounted products.
3. Can only be redeemed once and cannot be used in conjunction with any other offer.
4. Does not apply to delivery costs.

Newsletter Sign Up Competition

1.Get 10% off your first purchase at or Dune London standalone stores.
2. Discount applies to full price products only.
3. Does not apply to delivery costs.
4. Can only be redeemed once and cannot be used in conjunction with any other offer.
5. Dune London reserves the right to update or cancel this offer at any time without notice.

The Wedding Collection: Free Delivery & Returns

1. Free standard UK delivery and returns with selected purchases from The Wedding Collection.
2. This applies to the ladies, specifically bridal, ivory shoe range only.
3. Standard UK delivery takes 2-3 working days with the usual charge of £3.50. However, aforementioned selected products from The Wedding Collection once in the basket will automatically qualify for Free Standard UK Delivery.
4. We reserve the right to withdraw or amend this promotion at our discretion